Toyota Distinguished Keynote Speaker

Dr. Adrian K. Lund

Dr. Adrian K. Lund

Drivers and Driver Assistance Systems:  How well do they match?

New technology isappearing in vehicles that increasingly allows them to "know" where they are,their relationships to other vehicles on the road, and whether a crash isimminent. At the same time, and morequickly, drivers are becoming more connected to the world outside their carsthrough similar advances in electronic technology. The first trend promises to help driversprevent crashes while the second raises fears of increasingly chaotic drivingas drivers' minds are elsewhere than on the driving task. Whether the promise of crash avoidance or thefear of driving chaos is realized depends on how drivers actually drive andwhether the assumptions made about how they drive are correct. In fact, the US has not seen increases incrash risk as drivers' use of electronics has increased nor are all crashavoidance systems having the expected benefits. In addition to exploring these data, the presentation will address someof the assumptions made about driving (e.g., that driving is difficult, that itrequires fully conscious attention, that drivers will respond to informationabout their vehicles, and others) and whether those assumptions appear to fitthe data on crash avoidance and distracted driving. It also will discuss "old" technology (e.g.,roundabout intersections and automated enforcement) that may complement vehicleelectronics in bringing drivers' wandering attentions back to the road.

For Dr. Lund's slides, please click here.


Dr. Adrian K. Lund is president of the Insurance Institute for Highway Safety (IIHS) and the Highway Loss Data Institute (HLDI).

Trained initially as a psychologist, Dr. Lund has been involved in health-related research since 1974. He joined IIHS in 1981 as a behavioral scientist, becoming senior vice president for research in 1993, chief operating officer for IIHS and HLDI in 2001 and president in 2006.

Dr. Lund is the author of numerous scientific papers on such topics as young drivers, alcohol and drug use among drivers, occupant restraints and the effect of vehicle design on driver behavior and crashworthiness. He has served on many government and nongovernmental committees addressing highway safety issues.

Prior to joining IIHS, Dr. Lund conducted research on people's health activities at the University of Connecticut Health Center. He received a bachelor's degree from North Carolina State University and a PhD from the State University of New York at Buffalo.